The GEO Checklist: All Six Audit Categories Explained
1. Technical optimization
Can AI crawlers reach and understand the page? Indexability, load speed, mobile, structured data, robots, sitemap, and llms.txt all live here.
2. Content structure
Is information organized as question-answer? Clear definition sentences, logical headings, tables, lists, and FAQs drive citation odds.
3. Trust (E-E-A-T)
Are author, sources, update dates, and policy pages in place? This is the axis that gives AI a reason to cite you with confidence.
4. AI-platform visibility
Are you actually mentioned or cited across ChatGPT, Claude, Perplexity, Gemini, and Copilot? Check by asking brand and topic questions.
5. Off-site signals
Is your reputation supported beyond your site — mentions, links, profiles, reviews? AI weighs external trust too.
6. Improvement roadmap
An audit should not end at a score. You need priorities — what to fix, in what order — to actually act.
Frequently Asked Questions
What does a GEO audit examine?
It checks separate axes such as crawler accessibility, structured data, content structure, trust signals, technical performance and readiness for AI exposure.
If my score is low, what should I fix first?
Start with access items like robots.txt, the sitemap and llms.txt — fixing them once applies across the whole site.
How often should I run an audit?
Both AI engines and your own content change, so a quarterly check, plus one right after any major redesign, is a reasonable rhythm.
Want all six scored automatically on a 100-point basis?
Start a free GEO auditThese six axes connect to the other guides here. Technical links to the Schema guide and llms.txt guide; trust to the E-E-A-T guide.
Is your website being cited by AI?
Run a free audit