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Audit & Measure

Diagnose your site and track what actually changes

This category covers how to diagnose your site today and track what changes. It explains what each of the six audit categories examines, and what to measure in GEO where no single ranking number exists. To compare before and after, you need a baseline first.

Reading order

  1. The GEO Checklist: All Six Audit Categories Explained — A good GEO audit views your site along six axes. Use this as a self-check to gauge your site's AI-search readiness.
  2. How to Measure GEO: Checking Your Visibility Across the Four Engines — GEO is not a single rank number. Here is what to measure and how to monitor it on a repeatable schedule.
  3. How to Check Your Google AI Visibility in Search Console — Use the Search Console generative AI performance report to see which pages and countries appear in AI Overviews and AI Mode, and how to connect that to real enquiries.

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